With all the data that Google is collecting, they have unlimited information about people’s behavior and risk profiles. Therefore their newest step seems to be the financial services industry and to be specific, car insurance. Will Google be a fierce competitor for the established industry or will it not live up to its expectations such as google glass?
As explained in this video, Google has run comparison car insurance sites in the U.K. for years. Evidence is mounting that the same service could be making its way to the U.S.
Read the case in the new Dutch book Brilliante Businessmodellen in Finance: https://www.managementboek.nl/boek/9789462201255/briljante-businessmodellen-in-finance-jeroen-kemperman