Volkswagen is famous for its video of the fun theory, which basically means that you can easily change human behavior by making things more fun. The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden
This simple game reduced drivers’ speed limit with 22%, check out how they used the fun theory! Gaming week #4
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Published on Apr 02, 2015 by Remy Middelhoff
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Postbus 448 3500 AK
UTRECHT, NEDERLAND
T +31 (0) 30 234 86 04
info@samhoud.com
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