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This innovative Swiss bank always knows how to be continuously flexible to find new solutions

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Published on May 18, 2015 by Remy Middelhoff

Credit Suisse produced a three-minute video providing viewers with a glance at the Swiss bank’s history of over 150 years, its businesses and its role in economy and society. The entrepreneur and politician Alfred Esscher is at the cradle of this bank that always has been innovating and advanced in its way of doing business. It was one of the first banks that had a Code of Conduct for bank employees which most banks only recently installed after the financial scandals in 2008. With a market value of 36 billion Euro and a result of 3 billion before taxes this bank is one of the most successful and profitable in the world.

Read the case in the new Dutch book Briljante Businessmodellen in Finance: https://www.managementboek.nl/boek/9789462201255/briljante-businessmodellen-in-finance-jeroen-kemperman 

Category Strategy and business models Tag banking brilliant business model code of conduct Credit finance financial services make it happen set direction Suisse swiss switzerland zurich

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