Credit Suisse produced a three-minute video providing viewers with a glance at the Swiss bank’s history of over 150 years, its businesses and its role in economy and society. The entrepreneur and politician Alfred Esscher is at the cradle of this bank that always has been innovating and advanced in its way of doing business. It was one of the first banks that had a Code of Conduct for bank employees which most banks only recently installed after the financial scandals in 2008. With a market value of 36 billion Euro and a result of 3 billion before taxes this bank is one of the most successful and profitable in the world.
Read the case in the new Dutch book Briljante Businessmodellen in Finance: https://www.managementboek.nl/boek/9789462201255/briljante-businessmodellen-in-finance-jeroen-kemperman