Evidence clearly shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today’s economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This video about the book Creating Lasting Value shows how to create and deliver sustainable and measurable value through an organization. Creating Lasting Value illustrates how to achieve lasting results by channeling efforts into three key areas. Using a wide array of international cast study material from Aravind, Interface, Starbucks, Achmea, and Natura to Zappos, it demonstrates how to:
-lead the value: mobilize energy, take ownership and set direction
-manage the value: make it happen and improve
-market the value: inspire others by showing and sharing and by living your brand
The successful organizations of the future will be those that can put these principles into practice.