On April 28th 2009, the crowdfunding platform Kickstarter went live. To celebrate the past five years, they put together this video of Kickstarter’s history. Without crowdfunding, many innovations such as the Pebble watch would have never existed. It gives the opportunity of making your consumers also to be your investors and while doing that build a large community of people that support your product or service.
Read the case in the new Dutch book Brilliante Businessmodellen in Finance: https://www.managementboek.nl/boek/9789462201255/briljante-businessmodellen-in-finance-jeroen-kemperman