This video is an incredible good explanation on how important it is to focus on your company culture. As the video explains; culture is invisible but omnipresent, like the air we breath. But if more people become aware of it, they are able to understand it and even strengthen it!
An attempt to describe Spotify engineering culture. This is a journey in progress, not a journey completed.
So the stuff in the video isn’t all true for all squads, but it appears to be mostly true for most squads.