Sustainability is something that we all recognise as being important but the associated cost to business is often difficult to justify, especially in times of financial crisis. So what if we could use sustainability as the driver for innovation and business? Companies would want to as much of that as possible because it would generate revenue and business growth, right?
Design for value uses the best practices of current successful business and combines that with sustainability innovation drivers. The destination for products developed in this way is the circular economy where value is the new currency.