CEO Tony Hsieh shares why culture is priority number one at his company, Zappos.com. His secret is that by investing resources in the company’s cultural commitment to customer service, the deeply satisfied customers then do the valuable word-of-mouth marketing
Tony Hsieh’s first book, “Delivering Happiness”, debuted at #1 on the New York Times Bestseller list and remained on the list for over six months. In his book and in person, Tony discusses the different ingredients used by Zappos.com to build a long-lasting enduring brand, including the importance of customer service and company culture. Tony will talk about how focusing on delivering happiness to customers and employees has enabled the company to expand beyond selling shoes to clothing, bags, and other product categories.